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About the Guild

Our Mission

Our mission is to provide business architecture practitioners and other interested parties opportunities to increase their business architecture knowledge, expand their connections, and find the support they need for the work they do, while relying on their skills and experience to expand the breadth of the practice and depth of our content.

Our Purpose

The primary purpose of the Business Architecture Guild® is to promote best practices and expand the knowledgebase of the business architecture discipline.

Business Architecture and the Guild


The Business Architecture Guild® was established in late fall, 2010. We opened for membership in late summer, 2011, concurrent with the first release of our body of knowledge. The first Summit was held in spring, 2012 and we have continued to expand - holding Summits, Workshops and Master Series in locations around the globe. We brought on our first volunteer member collaborators for the BIZBOK® Guide in the summer of 2012. We began our monthly webinar series in early 2013. In 2014 we moved to a membership platform. In fall, 2015 we introduced our certification programs. In late 2015 we held our first industry reference model building Workshop, which led to the introduction of our reference model team. In 2017, we published the member created Business Architecture Quick Guide - a reference for executives and practitioners available to the public. In 2018, we introduced the Special Academic advisor program. In 2019, we introduced the Vendor Program and in 2020, we introduced the Academic Program. What will the Guild do next?

View introductory Video

Board of Directors

President and Co-founder
Vise-President and Co-founder


Ruth Nelson

Strategic Consultant

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Abha Trevedi


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Karin Roeder


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Jeanie Clapp


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Kalena Allard

Careers/Member Support
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Kathy Ulrich

Executive Director & Co-founder
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Advisors and Auxiliary Support

Corporate Relations
Dan Sullivan

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Guild Council of Executive Advisors (GCEA)
Diane LeBeau
Josephine Gilmore

Jim Gilligan

Lene Osterburg

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Special Academic Advisor
Dr. Brian Cameron

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Editorial Board
Whynde Kuehn
Neal McWhorter
Ivan Blinov
Chris Payne
William M. Ulrich
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Guild Organizational Chart

We hope by sharing this chart we bring more transparency to the operational aspects of the Business Architecture Guild® and that this chart can serve as a resource for those building organizational charts at their organizations. Many thanks to the hard working Mapping Team composed of members on several different time zones, for their work in creating this chart. The chart is subject to change.

The Business Architecture Guild® is based on a Chaordic organizing approach. The approach is outlined at the link below. 

Business Architecture Guild

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© 2020 Business Architecture Guild