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Guild Academic Program
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Guild Academic Program



The purpose of the Guild Academic Program is to embed business architecture into the mindset of business students, leading to more effective business leaders as well as a new career path for those who would like to pursue business architecture directly – while also building understanding and advocacy for the discipline worldwide. 



The Guild Academic program provides the following benefits:

  • Students are better equipped to lead organizations by sharpening the skills needed to execute strategy, while concurrently positioning them to seek new career paths

  • Universities increase student offerings and enrollment as well as gain global visibility and credibility through the Business Architecture Guild®

  • The business architecture discipline grows through increased understanding of the overall value proposition and underlying discipline and advocacy worldwide

  • The Business Architecture Guild® builds membership, program participation and Certified Business Architect® candidates


Universities within the program and the Business Architecture Guild® work together as follows:

  • Content Usage and Alignment

    The Business Architecture Guild® makes business architecture content available to universities, including the BIZBOK® Guide and other valuable content such as reference models.  The Business Architecture Guild® can also serve as a resource to help educate universities on the content and guide any curriculum alignment activities as needed.


    Universities play a vital role to guide evolution of the discipline based on feedback captured from participants in university programs.


  • Bi-Directional Advisory

    Universities provide guidance to the Business Architecture Guild® on business architecture socialization, positioning, outreach, program evolution, career path and other relevant topics.  The Business Architecture Guild® provides guidance to universities on certification, business case studies, career path and other relevant topics.


  • Education and Advocacy

    Universities and the Business Architecture Guild® support each other and work together on opportunities to educate and build advocacy for the discipline, such as co-authoring content.


  • Research

    The Business Architecture Guild® and Universities may pursue joint research efforts, where research findings may further the maturity of the discipline and the ability of business architecture advocates to promote it more effectively, particularly around strategy execution. 


    The Business Architecture Guild® shares relevant research topic ideas with universities and connects them with Guild members and their organizations where relevant. Universities perform research to inform and prove out business architecture approaches with real-world results, with input from the Business Architecture Guild®.


  • Visibility and Partnership Opportunities

    Universities and the Business Architecture Guild® support each other or work together on other opportunities as applicable.  This includes activities such as co-sponsoring events, co-branding press releases, and cross-promoting events and activities.  Universities also receive additional visibility and credibility by being listed on the Business Architecture Guild® website.


The Guild recognizes the need for two tracks to serve different sizes and types of universities and the related objectives for each. However, as the program is being established, the Guild is currently focused on larger universities which must offer:

  • Postgraduate master’s and/or doctorate degrees in the field of business or in a related field as may be deemed relevant upon review and discussion
  • Research programs that would include at least one of the following:
    1. The university has at least one research center or institute that functions under the jurisdiction of the university, but as a separate entity

    2. Opportunities for undergraduates to participate directly in research

    3. The university receives federal research funds



  • Step 1: Confirm University Interest and Qualifications

    University and Business Architecture Guild® confirm the university’s interest and qualifications per the criteria stated above.

  • Step 2: Establish University / Business Architecture Guild® Relationship

    University and Business Architecture Guild® establish goals and sign a Memorandum of Understanding to define and formalize how the organizations will work together and provide mutual benefit.

  • Step 3: Incorporate Content into Curriculum

    University and Business Architecture Guild® work together to identify BIZBOK® Guide and other content to include within university curriculum.  For example, students may access a version of the BIZBOK® Guide for the period of their semester.  The Business Architecture Guild® can guide universities on how to interpret, align with and use content as needed.  A periodic review is conducted to identify ways to enhance the process and content provided.

  • Step 4: Partner on Opportunities
    University and
    Business Architecture Guild® establish a regular checkpoint to coordinate on bi-directional advisory as well as identify and pursue other partnership opportunities as defined in Step 2.  University may participate in additional Guild Academic Program activities and groups as they are established, such as an Academic Advisory Council.




If you represent a university that would like to join the Guild Academic Program, please fill out the form below. A member of our Academic Committee will reach out to you.



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