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Partial List of Recorded Webinar Abstracts


To view any of these webinar recordings, you must be a member of the Business Architecture Guild. All webinars are presented by members of the Business Architecture Guild®. If you are not yet a member, please consider joining us. You will gain access not only to A Guide to the Business Architecture Body of Knowledge™, but also to our growing list of webinar recordings, as well as our live monthly webinars.

Business Driven IT Portfolio Planning

This webinar discusses how to establish a business-driven, IT portfolio investment strategy and roadmap 

Facing Industry Challenges: Next Steps for the Healthcare Provider Industry Reference Model 

This webinar will provide an overview of the Healthcare Industry 2020 trends and impacts due to COVID-19 pandemic 

Financial Services Reference Model Update

This webinar updates attendees on the latest state of the financial services reference model, usage scenarios to make it real and ideas as to how it would be leveraged in practice 

Government Reference Model Walkthrough

This webinar highlights improvements to the Government Reference Model: initial versions of the Information Map, Organization Map, Stakeholder Map, and changes to the Capability Model and Value Stream inventory. The speakers will talk about approaches taken to meet the challenge of addressing so many different examples of government in a generic model.

Value Streams/Business Processes: The Business Architecture Perspective

This webinar (based on the latest Guild® Whitepaper Titled: "Similar Yet Different - Value Streams and Business Architecture"), provides a perspective and a common definition and treatment of high-level business processes and how they relate to the concept of value streams and capabilities as defined by the BIZBOK® Guide

Aligning Operating Models with Strategy Using Business Architecture

This webinar will highlight:

  • How business architecture practitioners can use the operating model to enhance analysis, planning, and optimize organizational activities

  • How to utilize the operating models to ask relevant questions to help decision-makers drive out strategy and tactics

  • How and when an operating model framework can be used for decision-making and analysis

The Myth of Business Architecture For IT

This webinar will discuss how IT fits within an organization’s business architecture, the value of representing it within the bigger picture, and recommendations on how to address common challenges.

Transportation Reference Model Walkthrough: A Journey into Business Architecture

The reference model was developed by a variety of transportation industry organizations engaged in package and freight transport, passenger transportation and urban transport authorities. This webinar will walk attendees through the reference model and discuss adoption and usage scenarios.

Strategy Mapping

This webinar session will highlight strategy mapping techniques, business impact analysis, and end-to-end traceability from strategy formulation through strategy realization.

Organization Mapping

This webinar session outlines the latest BIZBOK® Guide updates on organization mapping and discuss various business usage scenarios.

Using Insurance Industry Reference Models

This webinar updates attendees on the latest state of the insurance industry reference model, usage scenarios to make it real and ideas as to how it would be leveraged in practice. Take this opportunity to hear from the insurance industry team leaders on the application and use of business architecture reference models in the field of insurance.

Leveraging Business Architecture For Security & Risk Management

This webinar will discussion how business architecture is used to integrate security management and risk management into an organization’s capabilities and across the rest of the business ecosystem. Attendees will gain insights into how to ensure that their business architecture furthers these disciplines and enables integration across the operating model.

Using Business Architecture Reference Models: A Scenario Based Approach

This webinar will update attendees on the latest state of the financial services reference model, usage scenarios to make it real and ideas as to how it would be leveraged in practice. Take this opportunity to hear from the financial services team leaders on the application and use of business architecture reference models in the field of finance.

Enabling Transformational Change through Business Architecture

As with many companies, FedEx is continuously investing to enable a transformational change. This session will discuss how FedEx is enabling end-to-end planning through execution using business architecture. Topics include business impact analysis, solution design and requirements specification and includes how business architecture is being incorporated to enable other practices including initiative planning, solution architecture, and scaled agile.

Transportation Reference Model Walkthrough: A Journey into Business Architecture

The Business Architecture Guild’s transportation reference model is reaching the level of maturity where it is being readied for downloadable release. This webinar with talk people through the reference model and discuss adoption, evolution and usage scenarios. 

Business Architecture Standards Update: A Progress Report

The webinar is on work being done within the Open Group, specifically in terms of TOGAF™ alignment, and work being done within the Object Management Group (OMG) related to metamodel standardization. These complementary efforts are moving forward under a coordinated Guild standards strategy that focuses on the practice as well as supporting technologies

Business Architecture Reference Model Update & Deployment Approach

This webinar will recap existing and evolving reference models, deployment and usage strategies, forward looking trajectories and expansion across industry and government sectors. Forward looking discussions will provide insights into how to position these reference models given that they are continually evolving in depth and breadth, including expanded domain coverage across the business architecture spectrum.

Extended Business Architecture Domain Recap

This webinar will focus on the extended domains of business architecture: strategy, stakeholder, policy, product, and initiative, as well as the metrics associated with a business ecosystem. The extended domains are mapped and connected to the core domains to provide a broader perspective of an organization’s business architecture and enable a wider range of business scenarios

Core Business Architecture Domain Recap 

This webinar focuses on the core domains of business architecture, which together form the foundation for an organization’s business architecture. We will provide a quick recap of the four core domains of business architecture, including capabilities, value streams, organization and information. We explore how these core domains fit together and efficient approaches for building them out. Finally, we look at the benefits of these domains and how they can be leveraged in practice.

Business Architecture Post-Summit Case Studies

The Guild Business Architecture Innovation Summits are highlights of the year for the business architecture community. Part of what makes them special is the breadth and depth of case studies shared by business architecture practitioners on how they leverage business architecture for value within their organizations and industries. During this special Guild webinar, we will hear a brief synopsis of three diverse case studies that were presented at the most recent summit in Reston in March 2018. We will share insights on how to mature a business architecture practices, provide a retrospective of the journey to establish a new practice and leverage business architecture reference models, and highlight on the use of customer experience/service design techniques as a complement to business architecture.

Product Mapping

The product mapping webinar outlines the role of and approach to product mapping in business architecture, while highlighting its overall importance. The webinar also provides insights into how to leverage product mapping in strategic planning through program deployment and dispels the myth of internal products and services that has emerged in recent years. Finally, the webinar provides actionable product mapping guidelines to maximizing product management and related investments.

Business Architecture for Dummies

Business architecture is new to many people. Even those who have worked with it may struggle to explain the value of the discipline and exactly what it covers. This webinar will provide a business perspective on business architecture that puts the discipline into clearer context. The session offers a basic perspective on business architecture’s value, common usage scenarios and case studies, and how a business can adopt the practice in practical ways. The session also provides some tips on how to communicate with individuals who have too little time or the inclination to get into the details.

Putting it All Together: End-to-End Practice Journey

While many business architects are familiar with the building blocks of business architecture outlined in the BIZBOK(R) Guide, some also struggle with how to connect these foundational elements in a way that delivers business value. Using the business architecture value stream in Part 1 as a foundation, this webinar will detail how business architects play a vital role in the transformation of strategy to execution. Further discussion will examine the role of this translation in Digital Transformation, Agile portfolio planning, and other innovative business challenges.


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