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Webinar Presenters
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Partial Listing of Webinar Presenters


William Ulrich

William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Jim Rhyne

Jim Rhyne is the owner and founder of Software Renovation Consulting (SRC), a consulting firm specializing in conceptual information modeling and business-led transformation of core application systems. Prior to founding SRC, Jim was a Di stinguished Engineer and chief architect for the IBM Worldwide Banking Center of Excellence where he created a transformation framework for core banking systems and consulted with major banks in the US, Europe, Australia and China. Jim has many years of architectural experience including strategic architecture responsibilities for CICS and mainframe application development tools.  He was one of the founding architects for Websphere and contributed to the J2EE and Java standards. Jim has a Ph.D. degree in Computer Science from the University of Texas at Austin. He holds a number of patents and has published papers on User Interface Technologies, Conceptual Modeling, and Software Analysis. He has advised hundreds of large businesses on IT transformation projects and technology selection. Jim serves on the Board of Directors of the Business Architecture Guild.

Mike Rosen

Mike Rosen is Reseach Vice President at International Data Corporation (IDC). As leader of the Strategic  Architecture Practice he helps business and IT executives utilize architecture as a key tool for business and digital transformation. For the past 15 years, he was Chief Scientist at Wilton Consulting Group, which specializes in architectural consulting. Mike's 35+ year career has spanned startups, CTO roles, chief architect, and product architect for enterprise solutions, industry leading middleware products, software development, and hardware design. Mike has been a frequent speaker for conferences in more than a dozen countries. He is the author of hundreds of articles and several books including Applied SOA: Service-Oriented Architecture and Design Strategies, and Developing E-BusinessSystems and Architectures: A Manager's Guide. Mike serves on the Board of Directors and is Vice-President of the Business Architecture Guild.

Whynde Kuehn

Whynde Kuehn (formerly Melaragno) is Principal at S2E Consulting Inc, a consulting firm accelerating successful business transformations. She is a long-time business architecture practitioner, Business Architecture Practice leader, and played a key role in the largest business architecture-led transformation in the world. She has also developed and taught comprehensive, large-scale business architecture training programs for clients and the public. Based on her experience, Whynde’s area of expertise is building and maturing business architecture practices. As a result of her passion for social and environmental change, she has also founded Metanoia Global Inc which helps social entrepreneurs to start, scale and sustain successful businesses. Whynde serves on the Board of Directors and Editorial Board of the Business Architecture Guild.

Alex Randall

Experienced leader of business strategies across a diverse set of industries, technologies, and strategic environments. Demonstrated success in driving business transformation. Develop relationships and trust through all levels of an organization to ensure clear communication, optimize culture, manage change, and accomplish strategic goals.

Stephen Marshall

Stephena certified Business Architect and Senior Management Consultant with IBM Global Business Services working with major organizations around the world to unravel the complexity and uncertainty that surrounds the current business environment, and to identify the specific capabilities and change initiatives needed to translate high-level strategy into clearly defined outcomes along with an actionable transformation program.

He is currently responsible for IBM's Global C-suite Study program in the Asia-Pacific region. This is the world's largest face-to-face study of C-level executives and how they work together to combat the major challenges facing their industries, including digital disruption and industry convergence. Our most recent study findings are available to view and download at

He  combines a strong technical background with extensive experience in business consulting to help organisations visualise, articulate and communicate their desired business model for the future. Using a structured approach to business analysis, architecture and design, I help to identify, prioritise and sequence the specific changes to the systems, processes and organisational structures that are required to bring a strategic vision to life.

His goal is to continue developing as a thought leader around business model innovation and to place that at the forefront of his business architecture practice – combining strategic principles and ideas with structured, proven approaches to effecting business change across the enterprise.

Ivan Blinov

Ivan Blinov is Business Architect at BMASTER Inc., a consulting practice provides a consulting service for Business and IT transformation programs. Ivan is Certified Business Architect with Business and IT architecture transformation experience; Ivan holds Master degree in Business Administration and Computer Science; He has 20+ years’ experience in IT industry and supporting Enterprise Architecture.

Ivan led a business transformation programs for Commercial and Federal Government clients including
Patent and Trademark Office (USPTO), FDIC, Thomson Financial, IBM, Raytheon, ManTech International.


Frank Millar

After years of success as a senior program manager, Frank Millar founded Groupware Productivity Solutions in 1994. GPS emphasized collaboration consulting and went on to successfully provide services to many companies across several sectors including healthcare, pharmaceutical, manufacturing, public utilities, defense, and others. During this period in a "Fortune 50" environment, he architected extraordinarily successful application suites through multiple life-cycles and consulted with Fortune 50 executives on significant strategic initiatives. In 2005, with the blossoming of the merger of Services Oriented Architecture and Business Processes Management, GPS was reorganized into Millar Consultants, LLC with an expanded mission to build on lessons-learned and strategically leverage IT for enterprises.


Chalon Mullins

Chalon's focus is on using a full range approach to architecture to address pressing business issues. He has a strong interest appropriate use of technology and agile but rigorous processes. He has generally been on the forefront of technology, and helped organizations adapt and apply it appropriately. I like to be on the leading edge of technology, but only where it makes sense to solve business problems.

Specialties: Business Architecture, Architecture, Requirements Analysis, Design, OO design and coding, Service-Oriented Architecture, Artificial Intelligence, Cloud/Grid Technology

Amy Crockett

Director of Enterprise Business Architect at VF Corporation focused on connecting strategy to operations by providing clear line of sight to VF's future state, orchestrating the comprehensive changes necessary to ensure enterprise readiness and optimizing the cost and ROI of the changes. Responsible for Enterprise Tansformation and Integration.

A constant collaborative innovator and thought leader. An active participant in the Business Architecture Guild and contributor to the Business Architecture Body of Knowledge® (BIZBOK® Guide).

Columbus Brown

Columbus Brown is an experienced business strategist with a solid business, engineering design, and creative skill set enabling Fortune 500 companies to realize and execute strategic initiatives. Columbus specializes in solving business problems through business architecture, business process improvement, new product & service development, change leadership, and project management.

Damian Gawlowski

Qualified Business Architect with extensive experience in Insurance Business Transformations, Target Operating Model Design and Implementation; CII Certified with past Business Process Architecture, Business Analysis, and Project Management experience.


Michelle Flakes


Business Process Consultant

Wilton Wratten

Wilton is a native born South African currently living in Monument Colorado with his wife Sarah. In their free time they enjoy mountain biking and climbing. Wilton is also a Business Architect who helps purpose driven enterprises implement their strategy. Wilton has acquired a wide range of business experience, gained primarily from operating as a consultant in a variety of industries in South Africa and Namibia. Wilton's success has been largely due to his ability to solve problems, passion to deliver, living through purpose and an aptitude to simplify complexity.


Eric Spellman

Digital strategist, business architect and digital transformation advisor. Eric specializes in helping organizations design/refine business and operating models to deliver their value proposition. Over the past 24-years, Eric has contributed to creating innovative solutions across a variety of scenarios and industries through the ability to communicate, operate, and integrate both business and technology domains.

Rabab Nazrul


Rabab Nazrul is a certified business architect working for FedEx as marketing specialist advisor. Before joining FedEx, Rabab used to work for VimpelCom (sixth largest mobile network operator in the world) where he was Senior Executive – Strategic Projects & Digital Content in Marketing. In both positions, Rabab was able to show his creativity and initiative in solving complex and impactful business problems.  He has experience with marketing analysis, Agile,and business strategy.  Rabab’s undergraduate degree is in Economics from North SouthUniversity in Bangladesh, and he is in the process of completing an MBA from University of Memphis.

Robert Kost

Robert Kost is a certified business architect working for Thematix Partners LLC, a consultancy that delivers business architecture, vocabulary and semantics to its clientele. Thematix hasprovided business architecture leadership and training to large banks, travel companies,pharmaceutical companies and retailers. Before founding Thematix, Rob created Portaga, a travel technology company providing calendar-based booking to small business. Before that, Rob helped found US Interactive, one of the first digital agencies and a NASDAQ-traded company. Rob is a lawyer with an extensive background in technology innovation.

Cari Brose

Cari Brose is a Senior Business Advisor at FedEx Express in the role of Business Architect and SAFe Product Manager on an Architecture Agile Release Train (ART). She is a certified Scaled Agile Framework (SAFe) 4.0 SPC, as well as a member of the Guild Requirements Team. She has been a programmer, business analyst, and project manager with over 15 years experience at other companies prior to joining FedEx.

Neil Peachey

Neil Peachey is a is the Senior Business Architect for Surface Transport within Transport for London. He has over twenty years experience of Business and Enterprise Architecture across Transport, Defence and Financial Services. He holds multiple certifications in IT strategy and architecture. Neil is an accomplished leader with experience in delivering up-front strategies and plans, shaping and advising programs and projects, working on mergers and acquisitions, and designing and setting-up operating models and processes. Neil leads the Business Architecture Guild’s transformation reference model team.

Roger T. Burlton

Roger is the President of Process Renewal Group and co-founder of BPTrends Associates. He is the author of the pioneering book ‘Business Process Management: Profiting from Process’ and the ‘Business Process Manifesto’, now available in 14 languages. His Business Architecture column in is available to over twenty thousand readers. Recently he developed the Business Agility manifesto in Collaboration with John Zachman and Ron Ross. He developed and delivered the first Business Process and Business Process Architecture management classes in the world in 1991, certified today by universities in North America, Europe, Australia and South America. He is is recognized as a world leader in transforming companies from traditional hierarchical organizations to process managed ones based on a Business Architecture model. He has led numerous initiatives to implement new business models, governance frameworks and process management capabilities for global corporations and government agencies. He continues to chair the most prominent business process conferences around the world which he has done on over forty occasions.

Kelley Eckmayer

Kelley is an Enterprise Architect with over 15 years of proven track record as a value- adding, delivery-loaded project hardened professional. She has hands-on expertise spanning in business architecture, business analysis, system analysis, architecting financial applications, data warehousing, data migrations, data processing, and ERP applications. Kelley has worked as a business architect, business analyst and project manager and has maintained budgetary control over all projects within an organization and has been responsible for company resourcing. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA) and is also TOGAF Certified.

Heather Gavlak

Heather is a business architect with a strong financial services background experienced in both line of business and enterprise architecture solutions. She has a proven ability to identify and execute scalable business solutions that support the long-terms strategies of the enterprise. Heather has experience in business analysis and process improvement in financial services and manufacturing. Heather is involved as a Board Member for Gift of Adoption Fund – Ohio; a national, non-profit focused on providing adoption assistance grants that give vulnerable children a permanent home and the chance to thrive.


Mike Mangelson

Mike has been involved in varying roles with each of VSP Global’s five different companies over the past 18 years. Mike has been in the IT organization most of that time, focused on ways to drive initiatives based on business need. Mike is currently on the architecture team in a business architecture role. Mike is a Certified Business Architect (CBA)®, a member of the insurance reference model team and a co-lead on the common reference model team.


Eric Morgan

Eric has been with VSP Global and Vision Care for about six years, starting in IT as a systems analyst then moving over to the strategy office as a business architect. Eric’s held business and technical leadership roles since 1985 in a variety of industries including agricultural accounting and manufacturing, federal and state agencies, financial services, telecommunications, and health care


Chris Coumbe

Chris has a background in Network Design, Service Management / ISO20000 consulting and Service Design. He became a convert to business architecture at the beginning of 2017 and is part of the initiative to implement and evangelize business architecture within Autodesk.


Diane LeBeau

Diane is the Chair of the GCEA and a member of the Business Architecture Board of Directors. She is the retired director of Business Architecture for United Airlines where she led a team of architects responsible for capturing and managing a common view of the airlines business capabilities for use in strategic planning and program and project support


Jo Gilmore

Jo is a Manager in the Product Development organization at FedEx Services. Her team supports the planning the execution of large-scale Product Development efforts, collaborating with other Business Architecture groups in a FedEx-wide Community of Practice. She has over 25 years of experience in Product and Portfolio Strategy.


Selven Naicker

Selven is a trusted strategic and operational business transformation and organization change expert with a successful background in B2B, financial services, banking retail, public, SME & FTSE-100 corporates. Selven is currently the CEO and founder of Device Analytic, a data science technology company delivering a step change in real time analytics combined with IoT and electronic manufacturing.


Steve DuPont

Steve  is an Associate Technical Fellow and Enterprise Architect with The Boeing Company. Steve's mission is to advance the state of the business architecture practice at Boeing and contribute to the body of knowledge and industry standards in the business architecture discipline. Steve first contributed to The Open Group standards in 2009 and is currently working to improve the alignment of TOGAF with modern business architecture practices and standards. Steve is a Certified Business Architect (CBA®).


J. Bryan Lail

J. Bryan Lail is a Business Architect Fellow at Raytheon. He works on the business strategy team, developing value stream models and capability maps to shape new ways of doing business and focusing transformation efforts. Previously he was a Chief IT Architect and Engineering lead for netcentric systems at Raytheon Missile Systems. Earlier experience included working for the U.S. Navy as a scientist. He is also currently the lead for the Business Architecture Workstream of the Open Group. Bryan is a Raytheon Certified Architect and Certified Business Architect (CBA®) with the Business Architecture Guild, and holds two degrees in Physics.


Cecilie Hoffman

Cecilie became a co-lead for the Government (industry) Reference Model collaboration team in August, 2018. She has worked in the role of business architect since 2011, following a logical progression from business analysis. She has specialized in being a generalist, working in a variety of verticals including transportation, health insurance, automotive manufacturing, and retail, from the business-side and from within information technology organizations.


Mark Bussey

Mark became a co-lead for the Government (industry) Reference Model collaboration team in January 2019. He has over eighteen years’ experience spanning the public and private sectors. With a background in Business Analysis and more recently Business Architecture, he has been involved in numerous business and IT transformation initiatives across the UK government.


Michael Diaz

Michael (Mike) Diaz became a co-lead for the Government (industry) Reference Model collaboration team in January 2019. Mike, Founder and Chief Architect of several companies and non-profit organizations, is a trusted adviser, to both the government and industry partners, coordinating with customer mission areas, product owners and development teams to ensure that project deliverables adhere to business architecture.


Lene Osterberg

Lene is Head of Service and Development in Commercial Business Banking at Nordea and have previously worked as Executive Advisor on transformation projects in Wealth management, as Chief Operating Officer at Nordea Life and Pension and at Nordea Bank Capital Markets. Lene has primarily worked with combining the three disciplines of business analysis, business architecture and portfolio management for both internal projects as well as external stakeholder-driven projects. Lene is on the Guild Council of Executive Advisors.


Kristen Mccloskey-Dexter

Kristen is a Business Architect in the Modernization & Special Projects department at FedEx Ground. This group supports the business agility and transformation efforts for the operating company through the stand-up of the SAFe portfolio, the implementation of business architecture practices, and collaborating with other business architecture groups in the FedEx Enterprise Community of Practice. She has 25 years of experience in the transportation industry with experience in network planning, development and implementation of technology solutions, training, and performance management. Kristen is a Certified Business Architect (CBA)®.


Jaclyn Tubbin

Jaclyn is the Manager in Engineering Special Projects at FedEx Ground. She leads the business architecture practice at FedEx Ground. Her past experience includes working as a business analyst, financial analyst, accountant, and securities specialist. Jaclyn received her MBA from the University of Wisconsin in Milwaukee.


Sean Butler

Sean Butler is a certified business architect specializing in business transformation for the consulting firm Thought Ensemble. Thought Ensemble partners with clients in industries from consumer-packaged goods to insurance to help them define and achieve their business transformation visions. Prior to Thought Ensemble, Sean held roles at PepsiCo and PwC where he helped to drive successful completion of company-changing transformation projects with a focus on infrastructure separation and integrations following mergers, acquisitions, and divestitures. Sean holds a Bachelor of Science in Computer Information Systems with a concentration in Software Engineering from Texas A&M University – Central Texas, as well as certifications in business architecture, project management, IT service management, and disaster recovery / business continuity.


Andrew Semple


With more than 25 years in the financial services industry, specifically wealth management, Andrew has a wide range of experience.  He has had roles ranging from design and development to business analysis, business consulting and of course business architecture.  He is adept at communicating at both a technical level and a business level. 

He has used the knowledge gained over these years to help financial services companies build and grow a Business Architecture practice. Andrew is actively involved with the Business Architecture Guild as co-lead of the Financial Services Industry Reference Model team.  He is also co-lead of the BIAN Business Capability Model working group.


Maureen Mathias, CBA™ ZCEA1™

“Baby steps” is what Maureen says when a team gives her an information overloaded response while facilitating a discovery session. Breaking things down to simple pieces and understanding what, who, when, how, and why is Maureen’s focus. While pursuing her degrees in Psychology research, Maureen started in IT as a programmer and system’s analyst. Maureen’s career evolved into the practice of Business Architecture (in many forms along her journey) over the past 10 years and she has more than 30 years’ experience between the property casualty and healthcare industries in the United States. An avid traveller, Maureen tries to fit in 1 to 2 international trips per year with Panama being the most recent and Portugal & Palma de Mallorca coming up next. Maureen is participating on the Insurance and Healthcare Provider Industry Reference model teams while standing up the Business Architecture Practice at her company.


Chris Payne


Chris has more than 30 years experience in the Insurance industry - working for the largest Property and Casualty insurer in Australia and New Zealand until relatively recently. Along the way, he has also worked in print publishing, life insurance, IT, and project management, before setting up a Business Architecture practice. Chris has been Team Lead for the Insurance Industry reference Model team since its inception - excepting a short sabbatical. He also participates in the Common Reference Model Team and (occasionally) other Guild activity.



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